Zionsville Times Sentinel

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July 5, 2012

Bloody Mary mix has Zionsville roots

Erin Edds had drank one too many bad Bloody Marys and felt it was time someone made a good mix.

The Zionsville native felt she needed to use her culinary background to create a great Bloody Mary mix.

The 1994 Zionsville Community High School grad found her passion for cooking from her mom, Jennifer.

“My mom owned a catering company in town from the early 1980s into the 2000s,” she said. “That’s where my culinary interest stems from.”

Edds began selling items at local farmer’s markets and focused on quality of ingredients.

“We did a lot of salad dressings, and everything we made was seasonal,” she said. “We only did small batches, but nothing was shelf stable; it didn’t have a shelf life.”

Everything changed for Edds in the weeks leading up to Super Bowl XLIV, which featured the Indianapolis Colts and New Orleans Saints.

“We had gotten a request from an event planner in New York that was putting together gift baskets for the Super Bowl,” she said. “They wanted to do Indy-centric items but didn’t know what they wanted and heard about us.”

At the time, Edds was still producing items that did not have a shelf life.

“Nothing was appropriate,” she said. “I kept thinking I can’t miss this opportunity. Through a series of luck and divine intervention, I thought ‘Hey, I can do a Bloody Mary mix and can it and ship it’. The first mix was a very crude rendering of what we have now.”

Hoosier Momma has grown from a small company that had 20 accounts in 2010 to selling in seven states with more than 700 accounts.

“Two years ago, we would spend hours hand cutting and hand labeling,” Edds said. “We were going to Kinkos to print off labels. To look at that and see what it is now, it is just remarkable.”

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