Village Mattress, 1231 W. Oak St., has opened its doors.
Zionsville resident Chris Plopper has been in the bedding industry since 2000 after attending Butler University and graduating Indiana University in 1993.
The new store sells mattresses and bedding accessories from brand names such as Sealy, Serta, Southerland Mattress, Latex International and Tempurpedic.
Plopper said the store will succeed because of his product knowledge, experience and emphasis on customer service.
Call 733-6406 or visit villagemattress.net for store information.