Zionsville Times Sentinel

March 26, 2014

ZCS disappointed by failed bus ad bill

Staff Report
Zionsville Times Sentinel

---- — Although school bus advertising would've been a small portion of the Zionsville Community Schools transportation budget, ZCS administrators are disappointed legislation to make the advertising possible failed to pass. ZCS would've been one of three pilot corporations to try the revenue-generating scheme that would've allowed schools to sell advertising on the sides of their buses had the legislation been approved by the General Assembly in its most recent session. "We are, of course, disappointed that bus advertising did not pass this session," said ZCS Chief Financial Officer Mike Shafer. "Based on the experiences reported by other similar-sized school corporations in some of the 11 other states where such advertising is already legal, we had conservatively estimated we would receive anywhere from $10,000 to $60,000 the first year. "Since then, we have had some discussions with other local school corporations interested in the idea, as well as some advertising firms. Those discussions have led us to believe that our original estimate was a bit low, and $75,000 would have been within our reach." See Wednesday's Times Sentinel for the full story.