Zionsville Times Sentinel

Local News

October 23, 2013

Village parking may not be big issue

(Continued)

Lemmon said the turnover ration for all the times was similar with most length of stay around two hours and a spot usually having a three cars per day.

“There is a perception that there isn’t enough parking,” he said. “We need to talk about where our parking is, and maybe working out an agreement with private lot owners to have public parking during those peak hours.”

Lemmon said that most people said finding a spot on a weekday was difficult.

“When you look at the data, it doesn’t seem to be that much of a problem,” he said. “People say that finding a spot is difficult, but if you go a block off Main Street, there is plenty of parking.”

Diane Williams, Business Districts, Inc., director, said the market for downtown is a strong market.

“The consumer expenditures for this market is around $326 million per year, which is very good,” she said. “The education levels are higher as well, which is good for your market.”

Williams said there were 901 responses to the consumer survey.

“There’s a lot of opportunities for very important subgroups,” she said. “There’s a lot of long-time residents, and we’ll be looking at certain behaviors. The biggest thing is that these results will tell us how people behave the way they do, but it will not tell us why people behave that way.”

The majority of the respondents were between the ages of 35 and 54.

“The results certainly skew toward the older age group in a good way,” she said. “When we skew that way, it captures the higher-spending cohorts.”

Williams said most of the respondents had lived in Zionsville more than 10 years.

Williams said there were a lot of opportunities for dining options in downtown with 26 percent of respondents dining in downtown Zionsville weekly and nearly 50 percent of respondents spending at least $75 per week on meals away from home.

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