“Given the diversity of types of restaurants people would like to see, there’s a lot of opportunities for a number of different restaurant formats,” she said. “The key takeaway is that there is a significant amount of people dining out regularly, which presents an opportunity in capturing additional dollars.”
As far as shopping in the downtown area, only 17 percent of people said they regularly shop in the downtown area while 55 percent shop in Boone Village and nearly 70 percent shop on the Michigan Road corridor.
“That was lower than I expected,” Williams said. “However, those two areas have grocery stores; so that skews the data.”
Committee Member Bob Goodman said the lack of a grocery store was a big reason the number was so low.
“We also have to factor in that there isn’t a big box store on the bricks, which is the way we want it,” he said. “Target will draw more than what we have. We need to find out how we can raise our number, but we won’t compete with a big box.”
Some of the top suggestions for a new store in Zionsville were specialty food, bakery, grocer and ice cream.
“I think a lot of these suggestions are for independent ownership that would translate very well to Main Street,” Williams said.
When evaluating the satisfaction with downtown, the top three factors people chose were the cleanliness of streets and sidewalks, the general attractiveness and general safety. The lowest two were hours and variety of shops.
“The most convenient times for people to shop were Saturday and Sunday,” Williams said. “There were also opportunities for early evening and late evening hours.”
Williams said she will dig further into the data and compare Zionsville to other communities such as Rochester, Mich.; Dublin, Ohio; and Glen Ellyn, Ill.; among other cities.