Zionsville Times Sentinel

Commentary

September 26, 2012

Markets offer multiple benefits

The Zionsville Farmers’ Market is already winding down for the season.

Only one more Saturday market in town. I feel like the heat and drought has shortened our summer this year, but there are still many tasty reasons to drop by one of Zionsville’s two markets.

Yes, Zionsville is fortunate to have two outstanding farmers’ markets. One is seasonal in the village, and one is year-round at Traders Point Creamery. Both are so unique and exceptional, that I know I’m not the only shopper that frequently visits each of them on a weekend.

The town parking lot at Main and Hawthorne streets in the village bustles every Saturday morning from May through September. If you’ve not been, then stop in on Saturday morning and support the many local vendors who have farmed and baked and potted and cooked to bring their freshest and best for direct sell to you.

Farmers markets are unique opportunities for local business. Smaller enterprises have a chance to test and sell new products and receive one to one feedback from consumers. Bakeries like the organic Valentine Hill Farm and cheese producers like Ludwig Farmstead Creamery hear directly from their buyers what products are favored. Growing businesses like KG Acres, Fried Egg Farm and Darrin’s Coffee have wonderful opportunities to promote their products not found in grocery stores.

Communities that support such endeavors reap benefits as well. Jennifer Bucker, market master, emphasizes that the market brings in customers from nearby communities as well as Zionsville residents. These shoppers are  more than a benefit to the local stores in town. Communities also benefit when local money is truly spent locally, not just in a local supermarket where the finances become global. At a market, the money actually stays within a local community. Bucker confirms that nearly all the vendors are from within the county or Central Indiana. (Did you know there was an End of the Trail Bison Ranch in Boone County?)

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