Zionsville Times Sentinel
---- — It’s as if it were custom made for Zionsville — Small Business Saturday. The promotion is meant to educate the public about the importance and value of shopping local. Although only one day, Nov. 30, is highlighted, the campaign is meant to remind shoppers of the importance of the small, independent business, the “corner store or the mom-and-pop shops whose very presence makes a neighborhood your neighborhood.” Zionsville is fortunate to have a large variety of independently owned businesses. Often overshadowed by large corporate-owned and franchised businesses, smaller independents, unfettered by corporate policy, are often able to offer more than larger retailers and service providers can, such as: See Wednesday's Times Sentinel for the full story.