The spring version of the Boone County Treasure Hunt is this weekend at the Boone County Fairgrounds. This is the fourth show since the former Indy Ad Show was acquired by Northstar Collective out of Wisconsin. Nona Amour Wilson of Northstar Collective said the antique advertising show ran for 50 years at the Indiana State Fairgrounds. The new owners decided to spruce up the show and make it much larger by combining three shows.
“The umbrella name for the event is the Boone County Treasure Hunt,” Wilson said. “Below that is the Indy Ad Show, The Gas & Oil Show and an antique market as well.”
The event fills the buildings and spills outside, Wilson said.
“In the buildings alone, there are about 300 booths,” she said of the antique advertising show. “Everything manufactured in the world usually has a salesmen sample or there’s been some form of advertising from John Deere Tractors to automobiles, everything.”
Reproductions are not allowed in the advertising section. In the gas and oil section, vendors sell antique signs as well as antique pumps, hood ornaments and globes from pumps.
There are also experts in the field who can give appraisals at the show.
“There’s an authentication company there,” Wilson said. “There’s a lot of expert people there that are very open to helping people out.”
The show runs from 8 a.m. to 5 p.m. Saturday and from 9 a.m. to 2 p.m. Sunday. Tickets are $8 per day. At 5 p.m. May 4 there is an auction of advertising items.
Northstar Collective puts on six shows a year around the Midwest. Wilson said the event is so large that the she and her husband must come in the week before to get everything set up. Northstar Collective comes back in September with another treasure hunt show.